Ask major players in the ag industry what's driving tire design for North America and three themes pop up immediately: soil compaction, stubble damage and the increasing size of farm equipment.

Of all the no-tillers in the world, probably no one possesses the zest and pizazz of Ivan Myers of Oregon, Ohio. At 74 years of age, this no-tiller began farming the hard way, shocking wheat behind a grain binder and handling hay with a fork instead of a baler.