When it comes to brand loyalty with different ag equipment products, no-tillers are more likely than the general farm population to change brands when it comes to purchasing seeding and planting equipment.

In a 2024 survey conducted by Ag Equipment Intelligence (AEI), 43% of farmers indicated they had bought a different planter or drill brand over the past 5 years than what their major supplier offered.

Broken down further, data from the past 5 years showed 43% of growers bought a planter than was different than their favorite major equipment brand. This was followed by 21% of growers who bought a different colored drill.

Looking back at previous AEI surveys, data showed 40% of growers had bought a different drill or planter in 2020 compared to 45% in 2017.

With effective spraying being so critical to the success of a no-till operation, 31% of these growers had bought a sprayer from a different manufacturer during the past 5 years.

In the most recent AEI survey, conducted by one of our other Lessiter Media publications, overall ag equipment brand loyalty saw a slight decline to 62% in 2024. This represented a drop from its peak in 2017 when 75% of growers identified as ag equipment brand loyalists. Farmers who were more loyal to their brand than 5 years earlier hit an all-time low in 2024.

14 Reasons to Switch Brands 

Here are a number of significant factors that would be considered by farmers when it comes to changing to other…