For this No-Till Farmer podcast, sponsored by Yetter Farm Equipment, we talk with Russell Hedrick and Liz Haney of Soil Regen, the consulting company behind a trio of new standards — “Regeneratively Grown,” “Regenerative Certified” and “Regenerative Verified.” Join us to hear what’s behind the new labelling and how farmers who qualify to use them can get paid premiums for the products they grow.

Frustrated by the tiny margins most farmers see from their hard work, no-tiller Russ Hedrick is helping growers board the direct-marketing bandwagon.