In collaboration with PepsiCo, a global leader in food and beverage, the organizations will provide greater financial and technical support to farmers enrolled in the Midwest Climate-Smart Commodity Program helping to drive adoption of voluntary, regenerative agriculture practices.

Having worked in the conservation ag sector for 25+ years, director of Conservation Technology Information Center (CTIC), Ryan Heiniger, says that he has seen a lot of different types of cover crop/regenerative ag incentive and cost-share programs fail and succeed. But he feels that the current momentum around incentivizing conservation ag is bigger than it has ever been.