Soil carbon sequestration is an important piece of the climate-change mitigation puzzle since almost 45 percent of global soil is used for agricultural purposes, and soil can store about 2.3 times the amount of carbon compared to the carbon in atmospheric CO2 and 3.5 times more than in living plants. EarthOptics has launched the Soil Carbon Project to accurately measure and display on qualifying climate-smart product packaging the amount of carbon removed from the atmosphere and stored in the soil where the agricultural ingredients were harvested.