Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

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Purchasing A Sprayer: Demystifying The Payback

Because many farmers have relied on custom applicators, justifying a sprayer investment is a new exercise. Here are some considerations, and tools, to help make an informed decision.
Unlike many pieces of farm equipment, a sprayer is not something that Dad or Granddad absolutely had to buy. When spraying became common to cropping operations, there was an opportunity to outsource it to a custom applicator and avoid tying up the capital and adding to the responsibilities of the already over-worked farmer.
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