SAN FRANCISCO, Calif. — Granular’s AcreValue, an online land intelligence solution for U.S. farmers, landowners and land professionals, has released two new digital tools for farmers, landowners and their business collaborators to research land and to network — Claim My Land and Custom Boundaries.

AcreValue is a digital solution from Granular, part of Corteva Agriscience’s digital business platform, that provides software to help make farming more efficient and profitable, while preserving and enhancing the value of farmland.

With Custom Boundaries, AcreValue users now have the ability to explore and map land across the U.S. by either clicking on an existing real estate tax parcel or by drawing their own property boundary. This is important because land transactions (e.g., renting, buying and selling) don’t always take place along existing property boundaries — they may include multiple parcels, part of a parcel or just the tillable acreage.

Madeline Paymer, Senior Product Manager for Granular, says, “The new Custom Boundaries tool gives our users additional flexibility and a more customizable mapping experience. For example, landowners can use it to explore the best way to divide their land among family members or for potential sale. Or, given this year’s extreme weather, farmers can use the tool to easily outline and calculate Prevent Plant acreages for crop insurance claims.” 

AcreValue has over 400,000 registered users, which is the equivalent of 20% of the total number of farming operations in the U.S. As the land rental and sales markets become increasingly digital, these tech-savvy landowners and farmers can have a significant advantage over others in an increasingly competitive land market.