Case New Holland (CNH) today announced a new strategic partnership with Semeato, the Brazilian manufacturer of attachments and agricultural machinery, specializing in technologies for no-till planting and seeding of grains.
This partnership will allow the two companies to make further use of their respective areas of expertise: CNH with tractors, sprayers, combines, forage and other agricultural equipment of all classes and power ranges; and Semeato with leading technology on planters and seeders in Latin America.
The CNH - Semeato strategic long-term partnership will involve several collaboration areas to continuously drive CNH leadership in the Latin American market.
Semeato products will be sold branded Semeato, Case IH and New Holland Agriculture through the respective dealer networks.
In addition, the engineering departments of the two companies will develop products jointly, designed to maximize performance of the CNH tractor lines.
"Case New Holland is committed to providing its Latin American clients with leading products in the sector which meet the highest standards of performance and productivity," asserted Harold Boyanovsky, CEO and President of CNH.
"Our partnership with Semeato -- one of the most respected companies in the Brazilian agricultural machinery sector -- is a sign of our intention not only to be at the forefront of planting technology, but also to be a leader in this sector. Through this agreement, CNH is able to offer planters and seeders which are suited to the needs of our clients, whatever the client may require, regardless of size or activity within agribusiness," Boyanovsky added.
"We are very excited about the prospect of leveraging our market leadership positions for the benefits of our customers in Latin America and beyond," Roberto Rossato, CEO and President of Semeato. "Our products will create a powerful innovative solution to meet evolving customer demands."
Source: CNH
