With decades of experience helping farmers regenerate their land in the U.S. and worldwide, Gary Zimmer has become synonymous with being the "father of biological agriculture," having founded and still serving as chief visionary officer of Midwestern BioAg.

In Country Crock's video promoting the whiskey, no-tiller Josh Payne, who farms near Concordia, Mo., talks about the rye he harvested for the limited-edition whiskey.