Capitalizing on the New Sustainability Commodity Marketplace

Commodity buyers and consumer packaged goods (CPG) companies are rapidly scaling up sustainability pro- grams. Increasingly, they are also interested in benchmarking and measuring progress on environmental metrics for the commodities they purchase. Ryan Heiniger, 4th-generation Iowa farmer and executive director of the Conservation Technology Information Center, and Scott Herndon, president of agricultural supply chain alliance Field to Market, outline the opportunities available to no-tillers to sell their commodities for a premium and what data you need to collect to further position your operation for success in this new marketplace.

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