Jerry Hatfield
Retired Director of the USDA-ARS National Laboratory for Agriculture & Environment

The Real Value of Carbon: Putting Carbon to Work for You

A lot of attention is given to carbon markets and how they could benefit no-tillers by providing an additional source of revenue. But the real value of carbon is the impact on production efficiency, climate resilience, yield stability and profitability, says Jerry Hatfield, the retired Director of the USDA-ARS National Laboratory for Agriculture & Environment in Ames, Iowa. Hatfield explains how increasing carbon in the soil increases its ability to capture and store water. Understanding how to bring all these carbon pieces together helps no-tillers recognize the value beyond the carbon markets. Hatfield has earned “Best Presenter” recognition from Lessiter Media event attendees. You will learn why putting carbon to work for you benefits your operation beyond the revenue you’ll receive from carbon markets.